MULTI-PACK PACKAGING

For this design, I needed to create packaging for both the outer box, and the inner contents, so, I first went to Target to decide what kind of packaging was interesting to me personally and what other packaging surrounding it looked like. I then started a product profile that included what I wanted my product's brand to be about. This lead to me making a mood board and sketches which then turned into digital concepts. After receiving feedback on the digital concepts, I was really able to dive into just one of the concepts and create a final design.